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Why Didn't I Think of That?
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101 INVENTIONS THAT CHANGED
THE WORLD BY HARDLY TRYING
ANTHONY RUBINO, JR.
Copyright © 2010 by Anthony Rubino, Jr.
All rights reserved.
This book, or parts thereof, may not be reproduced in any form without permission from the publisher; exceptions are made for brief excerpts used in published reviews.
Published by
Adams Media, a division of F+W Media, Inc.
57 Littlefield Street, Avon, MA 02322. U.S.A.
www.adamsmedia.com
ISBN 10: 1-4405-0010-X
ISBN 13: 978-1-4405-0010-7
eISBN: 978-1-4405-0698-7
Printed in the United States of America.
10 9 8 7 6 5 4 3 2 1
Library of Congress Cataloging-in-Publication Data
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For information, please call 1-800-289-0963.
To Luke, Jake, and Grace (in order of appearance).
Special thanks to the men and women whose humble masterpieces adorn the following pages.
Thanks to Mollye Miller for her hard work, dedication, and abundant talent.
Thanks also to Brendan O’Neill and Elisabeth Lariviere.
“Build a better mousetrap, and the world will beat a path to your door.”—Ralph Waldo Emerson
CONTENTS
INTRODUCTION
1 POST-IT NOTES
2 BARBED WIRE
3 GOLF
4 CROCS
5 YO-YO
6 DUCT TAPE
7 GUILLOTINE
8 THE HEIMLICH MANEUVER
9 POPSICLE
10 BRA
11 CAN OPENER
12 HULA HOOP
13 NECKTIE
14 PAPER TOWEL
15 CABBAGE PATCH KIDS
16 BAND-AID
17 TOILET BOWL
18 TOOTHPICK
19 PAPER CLIP
20 WHEEL
21 BIKINI
22 TURDUCKEN
23 Q-TIPS
24 FRENCH FRIES
25 WIRE HANGER
26 SMILEY FACE ICON
27 PET ROCK
28 RUBBER BAND
29 FRISBEE
30 PENCIL
31 CANDY DOTS
32 THE GAME OF JACKS
33 CRAYONS
34 AUTOMOBILE CUP HOLDER
35 SOCCER
36 PAPER CUP
37 EARMUFFS
38 CANDY BAR
39 BOTTLED WATER
40 POOPER SCOOPER
41 FIRE
42 SLICED BREAD
43 AWARENESS BRACELETS
44 DRUM
45 STRAW
46 ANIMAL CRACKERS
47 FISHING ROD
48 BELL
49 SUPER BALLS
50 MASKING TAPE
51 THUMBTACK
52 TAMBOURINE
53 PLASTIC MILK CRATE
54 PAPER BAG
55 COMPUTER PUNCH CARD
56 SHOPPING CART
57 THE PILLOW
58 CONDOM
59 ZIPPER
60 BARBIE DOLL
61 HORSESHOE
62 HORSESHOES
63 SEATBELT
64 SPEAR
65 KNIFE
66 FARMING
67 LIGHTNING ROD
68 THE CLUB
69 LEVER
70 PULLEY
71 MATCHES
72 RADIANT HEAT IN HOMES
73 FINGERPRINT DETECTION
74 PASTEURIZATION
75 ASSEMBLY LINE
76 TRAFFIC LIGHT
77 THE THEORY OF EVOLUTION
78 TOILET PAPER
79 SHOELACE
80 STANDARDIZED TIME
81 ROAD SIGNS
82 MASS PRODUCTION
83 ELECTRIC CHAIR
84 RECYCLING
85 BOTTLING
86 THE WINDSHIELD
87 WINDSHIELD WIPER
88 INTERMITTENT WINDSHIELD WIPER
89 SKATEBOARD
90 ROLLER SKATES
91 REARVIEW MIRROR
92 ELECTRIC TURN SIGNAL
93 VELCRO
94 STERILE MEDICAL PROCEDURES
95 GRAVITY
96 SUNGLASSES
97 BOWLING
98 CHECKERS
99 SAFETY PIN
100 “HAPPY BIRTHDAY TO YOU”
101 MOUSETRAP
RESOURCES USED
APPENDIX: RESOURCES FOR THE AT-HOME INVENTOR
INTRODUCTION
The Light Bulb
The Automobile
The Theory of Relativity
The Steam Engine The Computer
What do all of these revolutionary inventions have in common?
None of them are in this book.
Why? Because the average person can’t invent stuff like that, and this is an “invention book” for the average person.
I have compiled the stories behind 101 of the most extraordinarily simple inventions that have changed our world. In fact, in most cases, the astounding inventions described here required no special skills, no education, no expensive laboratories, no government grants, very little capital, just an extraordinary amount of hard work and ingenuity. This book is meant to inspire you, make you laugh a little (I hope), and encourage you through example to follow your dreams.
However, just because they’re identified as simple, doesn’t mean the inventors are simple-minded. Every one of these inventions is elegant— meaning, they all have refinement, grace, and beauty. The people who invented and discovered these things deserve to be recognized and praised.
All that said, you will see that there are inventions and discoveries listed here that would be impossible for you to have created, as their inceptions occurred long before you were born. Fire, the wheel, even golf—these are all amazingly simple but, now, out of your creative reach. Inventions and discoveries such as these are rendered here to display how, throughout history, ordinary people did extraordinary things time and time again.
But you will also find an astonishing array of modern items that you really could have invented had you been the first to think of them.
So turn the page, read on, and as you do, keep asking yourself, “Hey . . . why didn’t I think of that?”
1 POST- IT NOTES
TAGLINE: A scrap of paper and some glue
PREDECESSOR: A scrap of paper and some tape
LESSON: The solution to your problem might be the solution to everybody’s problem.
It’s the summer of 1974 . . . you’re begging Rikki not to lose that number, wondering what flavor lollipop is Kojak’s favorite, and just spent $3.50 on a Pet Rock (page 53).
Meanwhile, 3M employee Art Fry is trying to figure out how to prevent his bookmark from falling out of his hymnal during choir practice. His colle
ague, Dr. Spencer Silver, just developed a new adhesive that’s sticky, but not too sticky. It allows users to fasten things without leaving behind residue, making it possible to reposition once-stuck things. A problem-and-solution match made in inventor’s heaven.
Fry used Silver’s glue to develop a solution to his problem. Soon he was belting out “Ave Maria” without a care in the world, his place firmly marked by a semi-sticky little note. Perhaps a little slow on the uptake, 3M didn’t introduce the Post-It Notes until 1977, and when they did, people just didn’t get the idea and the product floundered. But persistence paid off. One year later, 3M inundated the Boise, Idaho, market with Post-It Note samples. After trying the notes, nine out of ten people said they’d purchase the product . . . if only they had a little note affixed somewhere to remind them. A decade or so after their introduction, Post-It Notes were stuck everywhere.
The little notes quickly changed people’s organizational behavior. In the 1990s, Post-It Notes sales reached $15 billion. To date, 3M has sold an excess of 1 trillion sticky notes. Widely considered one of the most important inventions of the twentieth century, they have even been displayed in the Museum of Modern Art.
Fry has since received many accolades for his role in revolutionizing office communication. Today, Fry travels the world to speak on the topics of creativity and innovation. And you? Well, I’ll bet your friends got a big kick out of the clever name you came up with for your pet rock. “Rocky Horror” was it? Yeah. Very clever.
2 BARBED WIRE
TAGLINE: A really pointy fence
PREDECESSOR: Fences that didn’t hurt
LESSON: Better fences make better neighbors.
Have you ever urinated outdoors? No? For the sake of brevity, let’s dispense with the formality of pretending you’re not lying. As someone who’s peed outdoors, you’ve probably been in a scenario where you just “gotta go,” so you creep into the woods only to be stopped by thorny bushes and are forced to go elsewhere. Essentially, that is how barbed wire works, only without the pee.
People are often surprised when told that barbed wire is considered one of the most significant inventions of the past 200 years. But barbed wire is held in this high regard for one reason: the cow.
See, back in the days of the Wild West, livestock grazed freely. Before the introduction of the “thorny fence” (as barbed wire is also known), wild and domesticated animals simply penetrated existing fence systems and had their way with crops. Think about it. If one little bunny can gnaw his way through your carefully cultivated lettuce patch, imagine the damage that could be done by 10,000 head of 1,500-pound cattle!
It was Lucien B. Smith who helped rein in the livestock. He received the first patent for barbed wire in 1867. Joseph F. Glidden improved on the concept and was issued a patent for his modified version in 1874.
The widespread use of this highly effective fencing method changed life in the west almost as dramatically as line dancing and the gigantic belt buckle. Without this extraordinarily simple invention, U.S. agriculture would have been severely stunted, making western migration and the settlement of the majority of the United States impossible.
3 GOLF
TAGLINE: Strolling about aggravated
PREDECESSOR: Strolling about un-aggravated
LESSON: Necessity’s not always the mother of invention . . . in this case, it’s not even a third cousin.
Have you ever whacked a rock with a stick? Well, then congratulations, you could have invented golf.
In fact, this pastime is so simple that it was invented a full three centuries before mankind entertained the idea that the earth revolved around the sun. And, like so many other inventions, it appears to be the direct result of boredom.
Details are a little sketchy, but as far as historians can tell, around the mid-1300s, the advent of golf went something like this . . .
Bored Scotsman #1: Hey, Angus, I’ll bet you a sheep’s bladder I can get this rock into that wee lil’ hole over there using only my staff, in fewer tries than it takes you to do the same.
Bored Scotsman #2: Why the hell would I want to do that?
Bored Scotsman #1: Beats working.
They then proceeded to do just that until dusk.
And that, more or less, is how you begin and end a game of golf today, give or take a sheep entrail.
By 1447, the game became so popular that Scottish men were neglecting archery practice—not a good idea when those pesky British were sniffing around the kingdom’s borders again. For this reason, King James II banned the game for fear of invasion. (This is the first recorded contact that golf had with Nike . . . though not the shoe company, the actual Goddess of Victory.) Seriously though, within 100 years golf was so popular it got the entire Kingdom of Scotland in trouble with their boss, and it’s been doing it with golfers ever since.
That’s One Small Step for Man . . .
They’ve been called “the ugliest shoes ever made,” “tinker toys on steroids,” and “rubber abominations,” but do the inventors mind this criticism? Who knows? They can’t stop laughing long enough for anyone to ask them.
Today, Crocs Shoes are available all over the world and are one of the most successful shoe stories in the history of footwear. That’s one small step for man, one giant, ugly, leap for mankind.
4 CROCS
TAGLINE: Cheap, hideous, rubber footwear
PREDECESSOR: Ugly shoes that people didn’t want to buy
LESSON: It doesn’t have to be pretty; it just has to be good.
It is said, “There are no stupid questions.” Sure, it’s usually said by someone who wants to make stupid people feel better, but there is truth in that statement. And if you need proof, look no farther then the shoe sensation: Crocs.
On a Caribbean sailing trip in May 2002, three, allegedly, inebriated Colorado guys asked themselves, “If we could conceive of the perfect shoe, what would it be?” Their answer: A shoe they could wear on their boating trips that was comfortable, practical, and fun. Taking it a few ugly steps further, they opined that this “wonder shoe” should be slip-proof, waterproof, and not leave scuffmarks, and shouldn’t smell after getting wet.
When they sobered up it still seemed like a pretty good idea. So, with strictly utilitarian needs in mind, they designed a simple rubber shoe. The shoe was made of nonscuffing durable rubber. Nothing new, really. But then to achieve comfort and aeration they made the shoe wide and roomy and added ventilation holes (which leads one to question their definition of “waterproof shoe”). They ended up with an extremely good shoe for its designated purpose, and in July 2002 they debuted them at a local boat show.
What happened next is the stuff of invention legend. People took to the strange footwear as one might take to a puppy that’s so ugly it’s cute. Their homeliness became an instant asset. That coupled with their undeniable comfort and usefulness drove demand through the roof, and by 2003 they could barely keep up with the deluge of orders.
APPROXIMATELY 45,000,000 YO-YOS WERE SOLD IN 1962.
5 YO - YO
TAGLINE: A toy you toss and it returns
PREDECESSOR: A toy you toss and it breaks
LESSON: Deadly weapons do make great kids’ toys.
Allow me to apologize in advance for the following: The yo-yo has had its ups and downs.
Once again we find ourselves examining ingenuity through the recognition of a good idea, rather than the actual invention of an object. A lot of people assume that D. F. Duncan invented the yo-yo. But he most certainly did not. In fact, the yo-yo had been around for over two centuries before Duncan made it popular.
It first made its way to the Western world in the 1800s, where the fancy-schmancy British referred to it as the quiz and bandalore, which was adopted from the French who also called the ancient toy an incroyable. Clearly not as catchy as yo-yo. However, Duncan didn’t even come up with that name. It’s actually the term used in the toy’s native Philippines, and translates to “Come back!”
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Even better, the toy was actually used as a weapon on the island nation for over 400 years. A little different than the one you use to walk the dog, their version came complete with sharp edges and points—perfect for flinging at enemies and prey. Granted, it didn’t stand a chance against the colonizer’s weapons, which is probably why it’s no coincidence they were a conquered people for about 400 years.
But back to the yo-yo you know today . . . it took D. F. Duncan Sr.’s recognition of the toy’s potential in order for it to become a must-have for every American kid. The company’s advertising campaigns caused millions to flock to stores in search of the deadly weapon-turned-child’s toy. The yo-yo’s popularity peaked in 1962 when forty-five million of them were sold, though it remains a favorite for the four-foot set. Unfortunately, mismanagement bankrupted Duncan’s company around this same time. So Duncan cut the string (and his losses). The Flambeau Plastic Company dropped in and bought Duncan’s shares as well as the rights to his name and his trademarks in 1968.
So Is It Duck Tape or Duct Tape?
It’s both.
Because of its waterproof qualities, military personnel referred to the tape as “duck tape.” After the war, construction workers used it on air-conditioning and heating ducts. Hence the slight change in the name from duck to duct.
6 DUCT TAPE
TAGLINE: Super sticky silver tape
PREDECESSOR: Repairing things properly
LESSON: If your product can hold the universe together, you’re on the right track.
Jury rigging, or Jerry rigging as it’s sometimes known, has been in existence since prehistoric man hastily repaired his woolly mammoth-trunk showerhead with the very first roll of duct tape . . . oh wait . . . that was a Flintstones episode. Nevertheless, man has made an art form out of the quick fix, and the invention of duct tape brought him a brand new way of hastily slapping things together.
The story of duct tape starts with the invention of adhesive—the sticky in the super sticky silver tape. This sticky substance is a complicated chemical concoction, and therefore not included as an item in this book. However, its application in the form of duct tape is simplistic brilliance.